Good Measure | True Ceylon Cinnamon Extract Softgels
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For anyone told their blood sugar is “borderline”, or watching it creep up despite doing everything right
★★★★★4.8/5 from 5,000+ UK reviews

Get Your Blood Sugar Back on Track in 90 Days

With just one softgel a day

True Sri Lankan Ceylon, the cinnamon used in clinical trials. No spoonfuls of kitchen cinnamon. No cutting out yet another food.

  • Supports healthy blood sugar and HbA1c levels
  • Supports your body's response to insulin, the hidden reason the number creeps
  • ≈600 mg extract per softgel, the amount used in the trials
  • Works alongside your diet and walks, so family meals feel normal again
Margaret
★★★★★
“I'd done everything the surgery asked and my number still went up. Three months on this and my practice nurse asked what I'd changed.”
Margaret, 64, Leeds✓ Verified buyer
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90-Day Reset Guide
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Add to Basket £59.99 £179.97
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90 Days Money Back Guarantee

Give it the full 90 days. Take it alongside what you're already doing. If you're not happy for any reason, send it back for a full refund. No forms, no fuss.

✓ GMP-certified facility✓ Every batch lab-tested
WARNING: Low Stock Notice

Our last batches sold out within weeks. We encourage you to take advantage of the sale while stock lasts. Choosing the 90-day course protects you against running out halfway through. PS: Only available here, don't buy imitations on Amazon or eBay.

Why does my number keep creeping up when I'm doing everything right?

Eating well and walking genuinely help. But blood sugar also depends on how well your body responds to insulin, the message that tells your muscles and liver to take sugar out of your blood after a meal.

A large British study, Whitehall II, followed more than 6,500 civil servants for around ten years. In those who went on to develop type 2 diabetes, the body's response to insulin fell steeply for about five years before diagnosis, while blood sugar only rose steeply in the last three.

With age and family history, that response can keep slipping even when you do everything right. That's the side Good Measure is designed to support, alongside your diet and walks.

I've tried cinnamon before. Why would this be different?

Fair question, and being sceptical is the right instinct. If you tried cinnamon and nothing changed, you're not alone.

There are two main kinds of spice sold as cinnamon. True Ceylon comes from Sri Lanka. Cassia comes from a different tree, is the more common one in supermarkets, and is far higher in a natural compound called coumarin.

The recent human trials that showed results used a concentrated extract of true Ceylon cinnamon, 250 to 1,000 mg a day. A separate study gave people 6 g of ground Ceylon, about two heaped teaspoons, and found no difference to blood sugar or insulin.

So a teaspoon on your porridge was never really a test of what the researchers tested: a different form, a much smaller amount, and quite possibly a different tree.

Each Good Measure softgel is a 12:1 extract of true Sri Lankan Ceylon cinnamon, carrying around 600 mg of extract, right in the range those trials used.

How do I take it, and when should I expect a difference?

One softgel a day with breakfast. Nothing to mix, no taste. Keep your sensible eating and walks: Good Measure works alongside them, not instead.

The clinical trials ran for three to four months, so we recommend giving it the full 90 days before your next check. That's why the 90-Day Course is our most popular option, and why every order is covered by our 90-day money-back guarantee.

Can I take it with my medication?

Good Measure is a food supplement, not a medicine, made from true Ceylon cinnamon, which is naturally very low in coumarin.

Because it's designed to support healthy blood sugar, if you already take medication for diabetes, blood pressure or blood thinning, or have a medical condition, have a quick word with your GP or pharmacist before you start. Take the bag along to your next appointment and they can check the label in seconds.

Not suitable during pregnancy or breastfeeding.

A woman at her kitchen table reading a text from her GP surgery
Why the number creeps

Doing everything right, and the number still creeps up?

You've cut back on the biscuits, swapped to brown bread and kept up the walks. So when the letter says "borderline", or the number is a little higher at the next check, it can feel like none of it counted.

It did count. Food and walking change how much sugar arrives in your blood. There's a second side to it, though: how well your body responds to insulin once that sugar arrives.

A large UK study of 6,538 adults (Whitehall II) found that this response starts fading years before the blood sugar number moves. That's why the same meals and the same walks can do a little less each year.

So the question isn't only what's on your plate. It's how to support your body's response to insulin, every single day.
How Good Measure works

True Ceylon, concentrated 12:1, to support your body's response to insulin

Good Measure was made around the cinnamon used in the human Ceylon trials, at the amount they used, in a form you'll actually keep taking.

  1. The right cinnamon. Sri Lankan Cinnamomum verum, the species used in the Ceylon trials. Most supermarket jars are cassia, a different species.
  2. The right amount. 7,200 mg of bark concentrated into ≈600 mg of extract, right inside the 250–1,000 mg range used in the trials.
  3. Every day, without effort. One softgel in MCT oil with your morning tea. No taste, no spoonfuls, nothing to measure.
It works alongside your meals and walks, on the side of blood sugar they can't reach.
What customers report

Why thousands of Brits have made it part of their morning

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88%would keep taking Good Measure as part of their daily routine
74%reported steadier energy and feeling better day to day*
92%found it gentler than other cinnamon products, with no aftertaste or stomach upset*
78%are happy with the quality and would recommend it to a friend*

*Based on customer survey responses. Individual results vary.

Good Measure Ceylon CinnamonGood
Measure
Kitchen cinnamonKitchen
cinnamon
Cheap cinnamon capsulesCheap
capsules
True Sri Lankan Ceylon
Concentrated 12:1 extract
≈600 mg, the trial amount
Naturally low in coumarin?
Just one a day
No taste
90-day money-back guarantee
Good Measure vs the alternatives

Not all cinnamon is equal

A spoonful on your porridge is lovely, but it's usually cassia, and far less than the amount used in the trials. Many budget capsules simply grind up raw bark and rarely say which species is inside.

Good Measure gives you named Sri Lankan Ceylon, concentrated 12:1, at the trial amount, in one softgel a day. And if it isn't right for you, you get your money back.

A family enjoying Sunday lunch together

Your 90 days with Good Measure

One softgel a day, alongside what you're already doing. Here's what to expect, week by week, all the way to your retest.

Start my 90 days
90-day money-back guarantee
Week 1–2: An easy start
  • One softgel with your morning cuppa, nothing else to change
  • No taste, no spoonfuls, no fuss
  • Write your starting number in your 90-Day Journal
Week 3–5: Settling in
  • The routine starts to feel automatic
  • Many customers notice steadier energy and fewer afternoon slumps*
  • Meals with the family feel less like a sum to work out
Week 6–9: Building up
  • Your body's response to insulin is supported every single day
  • Consistency is what counts, so keep going
  • Use the Reset Guide and recipes to make the most of it
Week 10–12: Time for your retest
  • Ask your GP or practice nurse for your HbA1c retest
  • Compare it with the starting number in your journal
  • Results depend on individual health, diet and lifestyle
Reviews

Rated 4.8/5 from 5,000+ UK reviews

★★★★★
J
★★★★★
Janet, 63, Nottingham
I was already doing the right things

This was the frustrating bit for me. I was walking, had lost weight and was eating far better than I had for years, yet I still felt as though I was being told to try harder. I chose Good Measure because I wanted something to support what I was already doing, not another lecture about willpower.

✓ Verified buyer
L
★★★★★
Linda, 62, Liverpool
I bought it with the next appointment in mind

My main goal is very simple: I do not want borderline to turn into diabetes. I’m not expecting one product to do all the work and I’ve made plenty of changes myself. Good Measure is just one more thing I can do consistently between now and my next check-up, and that feels better than crossing my fingers.

✓ Verified buyer
S
★★★★★
Susan, 59, Norwich
I’d already tried cinnamon from the cupboard

I’d been putting cinnamon on porridge because I’d read it was good for blood sugar, but I never really knew what sort it was or how much I was meant to use. Good Measure made more sense to me because it actually says Ceylon cinnamon, the extract strength and what you’re taking. I prefer knowing exactly what I’m buying.

✓ Verified buyer
R
★★★★★
Ray, 62, Sheffield
I wanted food to feel normal again

I got myself into a state where every slice of bread or roast potato felt like I was doing something wrong. I still eat sensibly, but I didn’t want to spend the rest of my life frightened of a Sunday dinner. Adding Good Measure to my routine has helped me feel I have a plan rather than just another list of foods to cut out.

✓ Verified buyer
P
★★★★★
Peter, 60, York
I want to stay ahead of it

My mum had type 2 and I saw how much her life eventually revolved around appointments and medication. When I was told my own blood sugar was borderline, that was enough of a warning for me. I wanted to act while I still had the chance to do something, and Good Measure felt like an easy daily step to add to the basics.

✓ Verified buyer
R
★★★★★
Robert, 66, Belfast
I didn’t want to wait twelve months doing nothing

My GP was very calm about my result and said we would recheck it next year. I understand that, but twelve months feels like a long time when the word “pre-diabetes” is sitting in your head. I wanted to make changes now, and adding Good Measure gave me another sensible action I could take while I wait for the next test.

✓ Verified buyer
A
★★★★★
Andrew, 55, Bristol
One softgel and get on with the day

I have no interest in turning breakfast into a chemistry lesson or taking handfuls of capsules three times a day. I wanted something I could remember without thinking about it. One Good Measure softgel with breakfast and then I get on with my day — that suits me perfectly.

✓ Verified buyer
N
★★★★★
Neil, 67, Glasgow
I was sceptical, which is probably a good thing

There is so much nonsense online about supplements that I nearly ignored this completely. What won me over was that Good Measure didn’t feel like another “magic cure” advert. I liked the clear explanation of the Ceylon extract and the fact it is meant to sit alongside diet and exercise, not replace them.

✓ Verified buyer
E
★★★★★
Elaine, 65, Swansea
I was fed up with cutting out the next thing

First it was biscuits, then bread, then potatoes, then I started looking suspiciously at fruit. It felt as though the list of things I “shouldn’t” eat was getting longer every week. I’m still sensible with food, but I wanted something supportive in the routine so my entire approach wasn’t just about taking more and more things away.

✓ Verified buyer
P
★★★★★
Pat, 64, Cardiff
My next blood test doesn’t feel quite so scary

I used to think about the next HbA1c test far too much. It felt like waiting for an exam result when you don’t even know what else you’re supposed to revise. I’m still doing my walks and watching what I eat, but having Good Measure in the routine makes me feel more proactive and less like I’m simply waiting for bad news.

✓ Verified buyer
C
★★★★★
Carol, 61, Leicester
Too close for comfort

My HbA1c was only just into the pre-diabetic range, but “only just” didn’t make me feel much better. My dad had type 2 and I didn’t want to sit around waiting for the number to get worse. Good Measure felt like a simple extra thing I could do alongside eating better and walking, without making my whole life about blood sugar.

✓ Verified buyer
D
★★★★★
Denise, 57, Bolton
Finally, something simple

The surgery text said I was pre-diabetic and to make lifestyle changes, but that was about it. Then you go online and there are a hundred different opinions about carbs, fasting, fruit, porridge, you name it. What I liked about Good Measure was how simple it was: one thing, once a day, alongside the sensible changes I was already making.

✓ Verified buyer
G
★★★★★
Graham, 64, Leeds
I really didn’t want another tablet

I’m already taking tablets for blood pressure and the thought of adding more to the pile was getting me down. I wasn’t looking for a miracle, just something natural and straightforward that I could actually stick with. One softgel with breakfast is easy enough and makes me feel like I’m doing something positive rather than just waiting.

✓ Verified buyer
D
★★★★★
David, 69, Exeter
Not another extreme diet

I did the very-low-carb thing for a while and was miserable. I don’t want to spend the next twenty years treating a slice of toast like a crime. Good Measure appealed to me because it wasn’t sold to me as permission to eat anything I fancy, just an extra bit of support alongside a sensible way of eating I can actually live with.

✓ Verified buyer
H
★★★★★
Helen, 49, Bournemouth
I needed to feel in control again

Being told you’re pre-diabetic is odd because you can feel perfectly normal and still have this number hanging over you. For the first few weeks I felt a bit lost and kept wondering what I was meant to do next. Having a straightforward daily routine with Good Measure has made me feel more organised and less helpless about it all.

✓ Verified buyer
J
★★★★★
Julie, 52, Coventry
I didn’t want to become obsessed with numbers

I bought a glucose meter and within a fortnight I was checking everything and worrying about every reading. That wasn’t how I wanted to live. I still keep an eye on my health, obviously, but I wanted a routine that felt normal rather than another thing to obsess over. Good Measure is simple enough that I barely have to think about it.

✓ Verified buyer
F
★★★★★
Fiona, 54, Edinburgh
Less panic, more of a plan

When I first started reading about blood sugar I ended up more confused than when I began. One person says never eat oats, another says oats are brilliant, then someone else tells you to fast. I like Good Measure because it is uncomplicated. I take it, keep eating sensibly, keep moving, and don’t spend the whole day researching what I’ve done wrong.

✓ Verified buyer
M
★★★★★
Martin, 58, Newcastle upon Tyne
It fits around real life

My job involves travel, hotel breakfasts and quite a lot of meals where I’m not completely in control of what is on the plate. I needed something practical, not a perfect plan that only works when you’re at home measuring every gram. A once-a-day softgel is easy to take with me and doesn’t add more faff.

✓ Verified buyer
S
★★★★★
Sharon, 56, Reading
Menopause made everything feel harder

I’ve always been fairly active, but since menopause my weight has shifted round my middle and my blood results have become another thing to worry about. I was tired of feeling as though the answer was simply “eat less and move more”. I like having Good Measure as one small, manageable part of the routine while I keep working on everything else.

✓ Verified buyer
M
★★★★★
Mark, 51, Southampton
I like that it’s boring

That probably sounds like a strange compliment, but after months of reading complicated advice, boring is exactly what I wanted. One softgel in the morning, no powders, no measuring, no elaborate routine. I still walk, I still watch the biscuits, and Good Measure just sits quietly alongside all of that.

✓ Verified buyer
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FAQ

Questions before you start?

Is this a subscription?

No. You pay once for the course you choose, and that's it. Nothing is sent automatically and you'll never be charged again unless you place a new order yourself.

What if it doesn't work for me?

Give Good Measure the full 90 days, the same length as the clinical trials. If you're not happy for any reason, just get in touch and we'll refund every penny. No forms, no awkward questions.

Is it safe to take every day?

Good Measure uses true Ceylon cinnamon (Cinnamomum verum), which is naturally very low in coumarin. Coumarin is the compound that limits how much ordinary cassia cinnamon from the supermarket you can sensibly have every day.

One softgel a day is all you need. If you're pregnant, breastfeeding or taking medication, have a quick word with your GP or pharmacist first.

What's inside, and is it suitable for vegetarians?

Each softgel contains ≈600 mg of Ceylon cinnamon bark extract (12:1, equivalent to 7,200 mg of Ceylon cinnamon) in MCT oil from coconut. The softgel shell is made from gelatin, glycerol and purified water.

Because the shell contains gelatin, Good Measure is not suitable for vegetarians or vegans.

How quickly will it arrive?

Orders usually arrive within 4–7 working days, with tracking so you can follow your parcel. Delivery is free on the 90-Day and 150-Day Courses.

Why 90 days rather than one bag?

Three reasons:

  • The clinical trials on Ceylon extract ran for around three months.
  • HbA1c reflects your average blood sugar over roughly the last 2–3 months, so 90 days lines up with a retest at your GP.
  • The 90-Day Course includes 4 free gifts worth £49.96 and works out at just 67p a day.
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90-day money-back guarantee

Our 90-day promise

Give Good Measure the full 90 days. If you're not happy for any reason, send it back and we'll refund every penny. No forms, no fuss, no hard feelings.

Paul BennettCo-Founder, Good Measure
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